lululemon digitized their 3 day, 3 country in-person event into a 22 part video series in 7 languages.
Working with Magnafire Media, I was brought in to assist with scriptwriting, directing, editing, and subtitles. It was imperative that the scripts read in lululemon’s voice which required an in-depth understanding of their brand values. While staying true to lululemon’s voice, I needed to create space for the hosts to insert their personality, which was accomplished through directing and on the fly adjustments to the script.
The hosted and scripted elements were paired with exciting action sourced from lululemon’s media library. Overcoming the challenges of working remotely in international timezones, the result was a digital Ambassador Onboarding with the excitement and engagement akin to the in-person event.