I was approached by Toyota to produce a short fishing film featuring the Tundra. Toyota was in search of a distribution partner for the film to reach an audience outside of their own. Connecting Toyota with Fishing BC made the perfect partnership.
Toyota provided support for the film and Fishing BC provided the platform to release the film.
As a Toyota ambassador, I played the role of talent, connecting with local guides on Vancouver Island to showcase a relatable fishing road trip experience. The film was released online across all channels with a corresponding contest where the winner will experience a similar guided trip in the area.
The result was an engaging outdoors film with authentic brand placement distributed to an ideal audience.
Client: Toyota Pacific, Fishing BC
Edit, Colour, Sound: Riley Leboe
Cinematography: Brandon Kelly