Arcteryx approached me about creating a social series called Sends.
The 1 minute videos highlight an athlete or ambassador ‘Sending’ an objective in 1 day. The videos utilize only situational sound and sound design. Without the use of background music, it is essential to feel the emotion in through editing and sound design.
The Sends series relies on the athlete’s emotion to carry the pace of the video. What results is a true ‘in the moment’ feel to each video.